The Elefint Family
Tariq Ali, Chief Operating Officer
- Former NCAA Division I Basketball Athlete · University of Wyoming
- Former Undergraduate Strength & Conditioning Coach · University of Wyoming Men’s Basketball
- Certified Personal Trainer & Former Fitness Director
- Experience in weight loss, muscle building, athletic performance, and functional fitness
- Background in business development, marketing, content strategy, and eCommerce
My Fitness Journey
Fitness has been a lifelong passion. After my basketball career ended due to Hypertrophic Cardiomyopathy (HCM), I redirected that passion into training, nutrition, recovery, and helping others improve their health and performance. Having personally navigated weight loss, body recomposition, athletic training, and lifestyle fitness challenges, I understand the obstacles people face and what it takes to create lasting results.
Why I Love Fitness
Fitness is about more than physical appearance, it’s a tool for building confidence, discipline, resilience, and mental toughness. The lessons learned through training carry over into every area of life, from business to personal growth.
Why ELEFINT Matters to Me
The hardest part of fitness isn’t knowing what to do, it’s staying consistent. ELEFINT removes the friction of tracking by allowing people to simply text their workouts, meals, and progress. Making accountability easier helps people focus on what truly drives results: consistency.
Kaleb Addisu, Personal Relations
- Celebrity Trainer
- Ultra Marathon Runner
- Nutrition Specialist
- CPC · CNC · CPT
My Fitness Journey
I began my fitness journey because I didn’t like the way I looked. I wanted to break the stereotype of the skinny African. Through a lot of trial and error, I gained the knowledge to build an aesthetic physique the right way, and now I have the pleasure of teaching others how to do the same, accomplish their goals, and most importantly become the best version of themselves.
Why I Love Fitness
I love fitness for 3 reasons. I love the sense of building something, whether it’s myself or my physique. Daily deposits, small wins. Fall in love with the journey. Holistic approach. Invest in yourself, my decisions now affect my 75 year old self.
Why ELEFINT Matters to Me
Elefint matters to me because my best friend made it. The fact that it’s an amazing application that can help ANYONE reach their goals is an added bonus. I’ve always wanted to impact lives in a positive way, and Elefint allows me to do that at the largest scale possible.